1. Sushi U Samsung Main Branch — Samseong
Beloved by nearby regulars and COEX visitors alike, Sushi U plates classic Edomae precision with a calm glow from the counter. The rice is warm and gently vinegared, the fish often lightly aged for depth, and the brush of nikiri brings a soft, savory perfume as you taste. Private rooms and thoughtful pacing make it ideal for date nights or polished business meals.
- Order this: Omakase course with aged sashimi; pair with a complimentary tokuri for celebratory sparkle.