1. Naeui Gaya Seocho Branch (나의가야 서초점) Seocho
Start in Seocho with a Seoul classic: sweet–savory bulgogi seared to a glossy edge and paired with that cool, beefy whisper of Pyongyang cold noodles. The aroma is clean and toasty, the bite tender with a gentle chew that makes you reach for another wrap without thinking. Founded in 1985, the team still trims ribs and steeps broths in-house, and that care shows in the balance on the palate.
- Order this: Bulgogi with Pyongyang cold noodles; add fried spareribs if you like a crisp, nostalgic finish.