1. Isokwoohwa Jin (이속우화 진) COEX
Locals and visiting shoppers alike slip into this COEX hideaway for a chef-led parade of 1++ BMS 9 Hanwoo—edges gently seared, cores blushing, aroma whispering roasted beef fat and toasted charcoal. The course moves at an elegant pace, each cut explained, rested, and served at peak tenderness so you can taste breed, marbling, and precise heat control. If you’re driving, the mall’s structured parking makes arrivals stress-free; once seated, expect to eat like it’s a celebration.
Inside story: Reservations open on the 24th at 17:00 monthly, and many diners note larger portions in the new course format—come hungry.
- Order this: Hanwoo chef’s course; ask about the day’s rarer cuts and ideal doneness per piece.